Salome de Cambra
WA4STEAM - Cofounder
MD specialized in Preventive Medicine and Public Health and a MBA. I have 30 years of experience in the health care industry and health public administration. I am currently counselor, mentor and investor, Durring the COVID-19 crisis, I have volunteered responding networked and supported technological and industrial ventures to reach the market/society and other initiatives. Previously, I worked as a Price, Reimbursement and Market Access consultant. Co-founder of the WA4STEAM association. Main areas of expertise: - Market Access (MA), Pricing & Reimbursement (P&R) and Sales Experience MA strategy for pharmaceutical companies (>10 years of experience): Developed reimbursement and value dossiers to obtain recognition from stakeholders (Spain and Europe). Negotiated pharmaceuticals P&R. Conducted and coordinated P&R qualitative research through the major European markets. Participated in working teams on reimbursement, MA and health policies and has been responsible of anticipating cost control actions (2005/2017). Marketing and sales experience: Project Manager in Pasteur Mérieux Sérums et Vaccins, Spain; Peritoneal Dialysis Program Manager in Baxter S.A., Spain; Health Care Marketing Consultant, freelance; Vaccines Unit Regional Director GlaxoSmithkline. - Patient/Diseases Management and TICs Electronic medical record (EMR) development (HL7 standards) in 1997. Promoted of an On-line Patient Immunizations Database (2001-2002), Consulted in several e-health projects (including weareables, online monitoring of chronic patients, etc.). Programs designed and implemented: OPTIMED Chronic Patient Management Program at the primary care setting including pharmacy; Depression Management Program (PGID), a risk-sharing project to prevent and efficiently manage depression and anxiety, On-line Patient Immunization Database (PID) (2001-2004). - Prevention, Communication and Health Promotion Designed and led the Physical Activity and Health Promotion Program and conducted a number of health education campaigns. Promoted patient care quality programs. - Workplace Programs Designed and implemented health promotion programs in the work place. Conducted several research and reports on work place health and Sick Funds in Spain (MATEPSS).
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